ASOS has more than 80,000 products on the site at any one time, meaning you can name any trend and this is where you’ll find it there. Despite the sheer volume of items on offer, there are still several trends that you’ll notice every time you click “next page” on an ASOS hunt. We spoke to the brand’s head of design for womenswear to discover which are the trends her team are buying in the thousands this year.
ASOS has become so synonymous with this year’s neon trend that you could say “ASOS green” or “ASOS orange” to its many frequent shoppers and they’d know exactly what you’re talking about. You can find everything from fluoro to slip skirts to evening gowns in this glow-in-the-dark fluoro. Speaking of colours, vibrant suits are also a key push for ASOS this summer with short and trouser versions. For a more muted look, the e-tailer is also really backing this season’s tonal styling and have hundreds of pieces in taupes and khakis on offer.
These looks are already taking over our Instagram feeds, so they’re bound to be popular from Miami and Glastonbury to Ibiza and London Fields this summer. Keep scrolling to see the four ASOS trends that we love the most this year.