Sometimes a beauty product will come along that’s so good it almost instantly solidifies a spot in the beauty hall of fame forever. That’s the case with Philip Kingsley’s Elasticizer (£19). Before the days of Olaplex and Smartbond, this was the OG of hair masques, smoothing frizzy cuticles and replenishing overprocessed hair.

Next up, the £20 hair tool I’ve seen busy fashion girls using for instant curls.

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