When Emma Watson and the Duchess of Sussex, Meghan Markle, wore a pair of trainers by the conscious French brand Veja, they quickly became one of the most talked-about sneaker brands in the UK. The classic white basket sneaks (made from recycled plastic bottles and wild rubber) feature a distinctive V-logo in varying colours on each side.

Emma Watson first wore the trainers back in October 2016, but it wasn’t until 18 months later that the seemingly simple lace-ups started gaining such widespread popularity. Much like other classic trainers (think Converse and Vans), these are rapidly becoming a staple for when you need a comfortable yet stylish pair of shoes. Plus, these sneakers are so minimalist in design that they work with every type of ensemble—from midi dresses to straight-leg jeans.

The Veja V-10 leather trainers arrived on Net-a-Porter in early 2017 and became the second and third best-selling pieces globally (only beaten out by a Gucci T-shirt) the same week they launched. Now I spot these trainers “in the wild” every day, as they seem to have become the most popular sneakers to own for 2019.

At a coffee shop in London last week, I saw four separate women wearing the red, white and blue pair. And if that’s not enough to make you want a pair, then you might change your mind after scrolling our edit of the best Veja trainers. Plus, there’s even a guide to how fashion girls are wearing theirs for outfit inspiration.

Style Notes: Emma Hill’s way of wearing her sneakers is simple—a pair of blue jeans, a trench coat and a basket bag. 
Style Notes: Throw a blazer over well-fitting jeans and a white T-shirt, plus your Vejas, and you’ve got a smart weekend outfit. 
Style Notes: Meghan swaps her usual courts for kicks. 
Style Notes: Another winning Lucy Williams combo—this time proving even a maxi dresses goes well with Veja kicks.
Style Notes: Alice Catherine pairs her Vejas with a must-have polka-dot dress (a great workday wardrobe option).
Style Notes: Checked suits and sneakers are now even cooler with colour-coordinated Vejas. 
The classic. 
Pretty pink versions for summer are here. 
They’ll put a spring in your step.
We love the new canvas texture. 
Very chic with summery dresses. 
So slick. 
We like everything about these. 
These will look so good with a slip skirt. 
We love this suede-look vintage style.
We’re big fans of the neon flash. 
For those of you that aren’t a fan of laces.
Go for gold and you can’t go wrong. 
So retro. 
Monochrome always wins.
Anything yellow this season has our attention. 
Velcro trainers are cool again.
We’ll be wearing these with grey city shorts. 
They’ll go with everything you own. 

Next up, these are the nine new-in pieces we want this week. 

This story was published at an earlier time and has since been updated.

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