Last summer Instagram was all about the hat. More specifically, it was all about a huge oversized floppy straw hat created by French fashion house Jacquemus. The chapeau was Instragrammed and re-grammed everywhere with fans from Rihanna to Bella Hadid. Today, the label has just hit another big win when it comes to Instagram thanks to its 10 year anniversary catwalk show that took place last night. The hot pink runway was placed in a lavender field in Provence (mais bien sûr) and it’s all that Fashion Instagram™ can post about this morning. Not only were there more catwalk looks to obsess over, the coolest influencers turned up to support designer Simon Porte Jacquemus, and they were all wearing his creations. While we obviously loved the collection, we were drawn to all the Instagram outfits and front row looks that were snapped as well.

From Emily Ratajkowski to Pernille Teisbaek as well as Camille Charrière, not to mention the chicest French celebrities, the outfits were a mix of sassy derrière-skimming shorts, sheer button up maxis and cute mini dresses, accessorised by the raffia tote or the super mini bag that has become one of fashion’s latest obsessions. As for the collection, the palette was mostly pastels in yellow and blue with injections of bright pink, orange and red and some muted khaki. Those hoping to see more knock-out dresses from the designer won’t be disappointed, as there were plenty of floor-skimming frocks that are ready for summers on the Côte D’Azur. There were also oversized blazers and shirts in white, blue yellow, thrown over skirts and dresses. But our favourite (and we suspect the most-Instagrammed) piece of all? The bright pink blazer worn over a grey bodysuit. Keep scrolling to see all the looks from the front row and our favourite pieces from the collection.

WHO: Emily Ratajkowski. WHAT: Jacquemus Spring Summer 2020 Show. WEAR: Jacquemus

WHO: Tiffany Hsu. WHAT: Jacquemus Spring Summer 2020 Show. WEAR: Jacquemus

WHO: Camille Charrière. WHAT: Jacquemus Spring Summer 2020 Show. WEAR: Jacquemus

WHO: Blanca Miró. WHAT: Jacquemus Spring Summer 2020 Show. WEAR: Jacquemus

WHO: Doina Ciobanu. WHAT: Jacquemus Spring Summer 2020 Show. WEAR: Jacquemus

WHO: Pernille Teisbaek. WHAT: Jacquemus Spring Summer 2020 Show. WEAR: Jacquemus

WHO: Monica de La Villardière. WHAT: Jacquemus Spring Summer 2020 Show. WEAR: Jacquemus

WHO: Anne-Laure Mais. WHAT: Jacquemus Spring Summer 2020 Show. WEAR: Jacquemus

WHO: Bruna Marquezine. WHAT: Jacquemus Spring Summer 2020 Show. WEAR: Jacquemus

WHO:  Camelia Jordana. WHAT: Jacquemus Spring Summer 2020 Show. WEAR: Jacquemus

WHO: WHAT: Jacquemus Spring Summer 2020 Show. WEAR: Jacquemus

WHO: Xenia Adonts. WHAT: Jacquemus Spring Summer 2020 Show. WEAR: Jacquemus

WHO:  Aleksandra Teresa Grzymska

WHAT: Jacquemus Spring Summer 2020 Show

WEAR: Jacquemus

WHO: Joanne Palmaro

WHAT: Jacquemus Spring Summer 2020 Show

WEAR: Jacquemus

WHO: Susie Lau

WHAT: Jacquemus Spring Summer 2020 Show

WEAR: Jacquemus

Want more? The 10 affordable dresses that are all over Instagram this summer.

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